Sheboygan Falls, WI,
16:21 PM

Oktoberfest Brings Out Good Times, Good Food


Oktoberfest celebrates the German heritage – with time-honored Bavarian traditions, beer and of course, food. Check out the top Oktoberfest celebrations in the U.S., recipes, and the new Johnsonville's Oktoberfest bratwurst.


It’s that Oktoberfest time of year.

Munich, Germany, is truly home to the world-renowned event, which began in the early 1800s to celebrate the nuptials of royal couple. Apparently the multi-day festivities were so much fun that locals recreated the event the next year. Today it is a 16-day party attracting 6 million-plus people who consume nearly two million gallons of beer, 200,000 pairs of pork sausage, and nearly a half-million roasted chickens. If you’re thinking that Oktoberfest is the world’s largest beer festival – you would be right.

Others – from all cultures – agree this is a festivity to celebrate, with hundreds of smaller festivals taking place sometime between late September and October. The largest such event in the U.S. is in Cincinnati, where a half million visitors flock to each year. Oktoberfest participants celebrate the German heritage – with activities ranging from harmony yodeling, oompah bands and other time-honored Bavarian traditions. And of course, beer and food are a part of all these festivities. Check here for the dozens of other Oktoberfest Celebrations in the U.S.

Cheddar ‘N Beer Bratwurst

Here at Johnsonville, we’ve introduced the best flavors of Oktoberfest – cheese, beer and sausage – into a special-edition Oktoberfest bratwurst: the Cheddar ‘N Beer Bratwurst. Note: it is available only throughout October and only at Walmart stores nationwide. Whether you’re planning your own Oktoberfest celebration or a simple menu for your family, the fresh Cheddar ‘N Beer Bratwurst might be what you’re looking for. Or heck, you could shake things up a bit at your next football or baseball tailgate party by throwing these on your grill. With a natural casing, a special blend of spices and a nice mix of cheddar cheese and beer, sausage fans can bring a little Oktoberfest flair to their backyard grill or tailgate. Don’t forget the sauerkraut, beer and maybe a soft pretzel or two.

Oktoberfest Recipes

The Johnsonville Oktoberfest Hoagie Sandwich is a meat-lover’s dream sandwich, for lunch or dinner. And here is a nice collection of other Oktoberfest recipes to consider.

Happy Oktoberfest to all!

Wisconsin-based Johnsonville Sausage is the No. 1 national sausage brand, featuring: brats, Italian sausage, smoked-cooked links, breakfast sausage, Grillers and meatballs. Johnsonville products are served in 125 professional, college and semi-pro sports stadiums throughout the U.S.

Johnsonville employs approximately 1,600 members. Founded in 1945 by the late Ralph F. and Alice Stayer, the privately held company remains family owned today, providing various sausage products in 40 countries. For additional information, visit