Johnsonville Summer Sausage Available in a Snack Stick
Brewers Game Attendees to Get Free Samples on First Day of Summer
Rolling out to the largest Wisconsin grocery stores this month is the new Johnsonville Summer Sausage Sticks.
The Wisconsin-based sausage brand is testing a new product lineup in the snacking occasion, taking its legendary summer sausage recipe into a new format – singular meat sticks. The test-market lineup features three flavors: Original (pork), Beef and Garlic (pork).
The market test started earlier this year in Circle K convenience stores across the Southeast and to hundreds of Walmart stores across Wisconsin, Michigan, North Carolina and South Carolina. Early success has allowed Johnsonville to expand the product availability with three additional Wisconsin retailers: Festival Foods, Woodman’s and Pick & Save. Individual sticks retail for $1.49-$1.79, while the pouches (which include 8 meat sticks) range from $7.99-$8.99.
“Making delicious sausage has given us a way to deliver against consumers’ growing demand for portable, protein-forward snacks that taste good,” said Jackie Hendricks, Johnsonville brand manager. “Through consumer and product research, we’ve seen excitement for a more snackable version of Johnsonville summer sausage, which has been preferred over other mainstream meat snack competitors.” The two pork sticks (Original & Garlic) feature 6 grams of protein, while the Beef stick has 5 grams.
To celebrate the first day of summer on Tues., June 21, with its new Summer Sausage Sticks, Johnsonville members will hand out 21,000 free samples and coupons to fans attending the Brewers-Cardinals game at American Family Field prior to the 7:10 pm matchup. They’ll be sharing samples with attendees at the Pedestrian Bridge, Home Plate Gate and Third Base Gate.
Wisconsin-based Johnsonville is the No. 1 national sausage brand, selling and serving more than 70 different varieties of sausage across 40+ countries and in more than 140 professional, semi-pro and college sports stadiums throughout the U.S. Founded in 1945 by the late Ralph F. and Alice Stayer, Johnsonville remains a family-owned and privately held company of obsessed sausage-makers that employs and develops approximately 3,000 members globally.