Johnsonville Big Taste Grill Begins 2014 Tour
World's Largest Touring Grill Hits the Road, Serving Brats & Benefitting Charities
Sheboygan, Wis. – April 4, 2014 — The Johnsonville Big Taste Grill™ begins its annual nationwide tour this weekend, starting at the Cooper River Bridge Run in Charleston, April 5. Providing more than just tasty-tailgate sausages at special events and retail locations across the country, the Big Taste Grill also raises money for local charities.
To date, the Big Taste Grill program has raised more than $3.5 million for a variety of charities nationwide, many of them local community organizations. In 2013 alone, the Johnsonville Big Taste Grill raised more than $130,000 for different organizations nationwide and served 121,325 brats during its 9-month tour.
“For Johnsonville, The Big Taste Grill tour is an annual tradition that combines our love of grilling with our passion for local activism,” said Ron Schroder, senior brand manager. “The tour not only brings Johnsonville sausage to grilling enthusiasts around the country, it also helps them support the charities that matter in their communities.”
The Johnsonville Big Taste Grill is not your average backyard barbecue. Weighing more than 53,000 pounds and measuring 65 feet long, this giant grill can keep 12 grillmasters busy cooking more than 750 brats at a time. A semi-truck pulls the grill cross-country and the whole system is self-sufficient with hot and cold running water, electricity, sound system, a prep station, and a refrigeration unit.
This year, the Big Taste Grill will visit nearly every region in the continental United States. Some key events include:
· Cooper River Bridge Run – April 5 in Charleston, S.C.
· Sandfest – April 11-13 in Port Aransas, TX
· Sweetwater Fest – April 18-20 in Atlanta, GA
· Rivers & Spires Festival – April 24-16 in Clarksville, TN
· RiverFest – May 23-25 in Little Rock, Ark.
· Safeway BBQ Battle – June 21-22 in Washington, D.C.
Wisconsin-based Johnsonville Sausage is the No. 1 national sausage brand, featuring: brats, Italian sausage, smoked-cooked links, breakfast sausage, Grillers and meatballs. Johnsonville products are served in 125 professional, college and semi-pro sports stadiums throughout the U.S.
Johnsonville employs approximately 1,600 members. Founded in 1945 by the late Ralph F. and Alice Stayer, the privately held company remains family owned today, providing various sausage products in 40 countries. For additional information, visit www.johnsonville.com.