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Enthusiast of the Month

This Month We Celebrate All Enthusiasts

We’re taking a break from our regular fan spotlight to acknowledge the entire Enthusiast community. Your passion and support are what bring the real flavor to the Johnsonville name.

Only in America

A hardworking family, sharing its traditions and heritage with its community, earned millions of fans by creating a delicious, quality product. As the company grew, it decided to invest in the resources of its team members instead of moving somewhere else.  Every team member takes pride and ownership of the work they do, proving that people can do great things when they work together. Who knew that a neighborhood butcher shop in the heartland of the USA could create something that’s become a global phenomenon?


The Johnsonville story is proof of the American dream.

United by Taste

As the fan base started to grow, people from all walks of life found their favorite flavors with Johnsonville. Johnsonville Brats were being grilled across the nation at stadiums, backyard cookouts and any place that brought together great people and great food. Fans of all backgrounds, ages and interests all understood what it meant to enjoy the big, bold flavor of Johnsonville. It wasn’t uncommon to know family or friends that were “Johnsonville only.” Johnsonville wasn’t just the family brand—it was becoming part of the family tradition. 

“To all Enthusiasts across the globe, thank you for being part of our Johnsonville Family!”

The Enthusiast Phenomenon

There are people who like to grill, and then there are Johnsonville Enthusiasts.


It’s hard to describe a typical Enthusiast because Enthusiasts aren’t typical. They’re united by the joy of the grill, the time spent with great company, the snap of a perfect sausage and the desire to create great food adventures. From rodeo announcers, teachers, cheerleaders, world travelers, Harley fans and kitchen creatives spanning the entire country, Enthusiasts capture the best of moments of enjoying life.


To all Enthusiasts across the globe, thank you for being part of our Johnsonville Family!


Could You Be Our Next Enthusiast Of The Month?

Maybe you have created the best recipes, have the best cooking tips or tailgating ideas. How do you make Johnsonville yours?

Anyone can eat Johnsonville, but do you live Johnsonville? If your love of Johnsonville runs through each and every part of your life, you just might have what it takes to be an Enthusiast of the Month.

Let us know how you live Johnsonville. Do you have the best recipes, cooking tips or tailgating ideas? Share your story with us!

How do you make Johnsonville yours? Show us your true colors—you can be a part of Johnsonville history!

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