Press by Year
National Bratwurst Day Celebrated Over 12 Days of "Bratsgiving"
Sheboygan Falls, Wis. —Join Johnsonville in celebrating National Bratwurst Day on August 16. It’s only fitting for Johnsonville to celebrate this important holiday by affectionately referring to it now as “Bratsgiving Day.”
This special holiday devoted to bratwurst takes place annually as a day where everyone can celebrate quality sausage and memorable times with family and friends. Johnsonville is giving a new twist to this very important holiday, by creating a video, starring the Johnsonville Brattender, who brings together elements of other national holidays as he celebrates his rendition of Bratsgiving Day.
Starting August 5, Johnsonville invites all bratwurst enthusiasts to gear up for this holiday by participating in the “12 days of Bratsgiving,” where many opportunities exist for fans to share their pre-holiday excitement through conversations, events, and chances to receive one-of-a-kind Bratsgiving Day memorabilia, primarily on the company’s Facebook page.
Johnsonville will also be active with its #bratsgiving conversations on its other social platforms (Instagram, Twitter and Pinterest).
“May has Memorial Day, June has Father’s Day and, of course, there’s the Fourth of July. Brat fans have been celebrating those holidays with Johnsonville for almost 70 years. But what about August?” asked Jamie Schmelzer, Vice President and Management Supervisor at Cramer-Krasselt, which developed the Brattender effort. “Brat fans don’t want to wait until Labor Day. So, National Bratwurst Day, now known as Bratsgiving Day, gives our fans a perfect reason to celebrate in the middle of August.”
ABOUT JOHNSONVILLE SAUSAGE, LLC
Wisconsin-based Johnsonville Sausage is the No. 1 national brand of brats, Italian sausage, smoked-cooked links, fresh breakfast sausage and meatballs. Johnsonville employs approximately 1,400 members. Each member takes ownership of product quality to ensure the excellence and “Big Flavor” of Johnsonville Sausage. Founded in 1945 by the late Ralph F. and Alice Stayer, the company remains privately owned today.