Johnsonville Sausage and French's Mustard Team Up To Share "Big Taste" From The Grill
New French’s Mustard Bar brings even more flavor to the 2012 Johnsonville Big Taste Grill tour
Sheboygan Falls, Wis. (March 26, 2012) – Johnsonville Sausage today announced it has teamed up with French’s Mustard to further elevate the flavor variety and choices on the company’s 2012 “Big Taste Grill” tour. The Johnsonville Big Taste Grill is a semi-truck-sized grill that tours the country attending various events and raising money for charitable organizations –offering a one-of-a-kind grilling experience for folks around the country.
This year, a French’s Mustard bar will be added to the tour and available for people to enjoy a wide variety of mustards at all Johnsonville Big Taste Grill tour stops.
“For more than 15 years, we’ve been proud to share the great taste of Johnsonville Brats fresh off the grill, while at the same time raising more than $3 million for great causes,” said Bruce Johnson, Johnsonville senior brand manager. “At Johnsonville, we are always looking to make these events even tastier. Mustard is a classic brat topping, but on our previous tours, we were only using yellow mustard. With their commitment to quality and great taste, French’s Mustard was a natural choice to bring more variety to visitors at Big Taste Grill events. We’re excited to include French’s products in this year’s Big Taste Grill tour.”
Brat-lovers will be able to choose from seven different mustards, including Classic Yellow, Spicy Brown, Horseradish, Honey, and French’s newest variety, Dijon Mustard made with Chardonnay Wine.
“As America’s No. 1 mustard brand, we know there’s nothing better than a Johnsonville Brat fresh off the grill, topped with delicious mustard,” said Barbara Yaros, French’s marketing services director. “We’re thrilled to be partnering with Johnsonville this year to offer brat-lovers around the country the opportunity to try several different mustards on their brats at Big Taste Grill tour stops.”
Weighing in at 53,000 pounds and measuring 65 feet long, the Big Taste Grill is the world’s largest touring grill. It is equipped with hot and cold running water, a prep station and a refrigeration unit. The Big Taste Grill has the capacity to cook more than 750 brats at a time, or 2,500 brats an hour. And, it can accommodate more than 12 “grillmasters” at any given time.
The 2012 Johnsonville Big Taste Grill tour is set to kick off at the end of March. Details of the tour schedule will be released soon. For more information and to follow the Big Taste Grill blog, visit www.bigtastegrill.com. For more information about Johnsonville products, recipes and grilling tips, visit www.johnsonville.com.
About Johnsonville Sausage, LLC
Wisconsin-based Johnsonville Sausage is the No. 1 national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville employs approximately 1,300 members. Each member takes ownership of product quality to ensure the excellence and “Big Flavor” of Johnsonville Sausage. Founded in 1945 by Ralph F. and Alice Stayer, the company remains privately owned today. www.johnsonville.com
About French’s Mustard
French’s® Mustard is a product of FRENCH’S® Foods, a division of Reckitt Benckiser Inc., a leading manufacturer, marketer, and distributor of food and household products. Some other well-known brand names in the division include FRANK’S REDHOT Sauce, FRENCH’S® French Fried Onions, CATTLEMEN’S® Barbecue Sauce and FRENCH’S® Worcestershire sauce. For more information about French’s products and recipes, visit www.frenchs.com
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