Food tech startup The Better Meat Co., closed an $8.1 million seed round led by Greenlight Capital and Green Circle Foodtech Ventures,. Additional participation in the round came from Johnsonville Holdings, the parent company of Johnsonville Sausage, and Level VC.
Johnsonville launches its new 2017 TV commercials, brainstormed by its members (employees). A local Sheboygan rock band excites crowds for the brand's new chicken product, while a 1970s game show promotes Johnsonville's new smoked dinner sausage.
The first order of business company executives decided after losing a facility to fire, was to keep all of its members “whole.” They continued to pay their wages despite an obvious lack of sausage to produce.